Our Story

Back in 1957, Tan Sri Loh Boon Siew was vacationing in Osaka, Japan, when a sleek Honda motorcycle caught his eye. Impressed with the build and engineering quality of this beauty, he approached the Honda factory directly to secure the dealership in Malaya.

A year later, Tan Sri Loh Boon Siew became the first-ever Honda distributor in Southeast Asia.

Both the late Tan Sri Loh Boon Siew and Honda founder Mr Soichiro Honda were self-made men who shared a close bond and today, almost 50 years later, ties remain strong between Boon Siew Singapore Pte Ltd and Honda.

History & Timeline

  • 1958

    Boon Siew Ltd gains sole distribution rights in Malaysia, Singapore, and Brunei.

  • 1963

    Formation of Oriental Holdings Bhd. Boon Siew Sdn Bhd and Kah Motor Company Sdn Bhd are incorporated under the group.

  • 1968

    Construction of the Boon Siew Honda Assembly Plant begins in Butterworth, Penang.

  • 1969

    Boon Siew Honda Assembly Plant becomes the first ever Malaysian factory to assemble motor-formulated factory bikes.

  • 1977

    Boon Siew Singapore Pte Ltd is incorporated.

  • 1981

    Work on Boon Siew Building at 75 Bukit Timah Road begins.

  • 1984

    Boon Siew Building and Kah Motor’s new showroom officially open in December.

  • 1995

    Dato Loh Cheng Yean assumes chairmanship of Oriental Holdings Bhd after the passing of Tan Sri Loh Boon Siew.

  • 2009

    The Boon Siew showroom and offices move to its current location at 370 Ubi Road 3, sharing the same building with Kah Motor Pte Ltd.

  • 2018

    The second Boon Siew Showroom launches at 255 Alexandra Road.

The Honda Philosophy

The Honda Philosophy has three core concepts: Fundamental Beliefs (which include “Respect for the Individual” and “The Three Joys”); the Company Principle; and Management Policies. This philosophy is shared by all associates, and forms the basis for all company activities. It also sets the standard when it comes to codes of conduct and decision-making processes throughout the Honda group. This brand philosophy is the guiding principle behind how the company serves and engages customers and the community, and sets the foundation for a sustainable business.

Company Principle

We are committed to supply reasonably-priced products of premium quality for our global customers.

Fundamental Beliefs

Respect for the Indivdual


Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the outcome of those actions.


Equality means to recognise and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on their opportunities.


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognising each other as individuals, helping each other, accepting help where we need them, sharing our knowledge, and making a sincere effort to fulfil our responsibilities.

The Three Joys

The Joy of Buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.

The Joy of Selling

The joy of selling occurs when those engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers, and distributors experience pride and joy in keeping customers happy and in representing Honda to the customer.

The Joy of Creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering, and manufacturing of Honda products recognise a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.

Management Policies

  • Always proceed with ambition and enthusiasm.
  • Respect good theory, develop fresh ideas, and make effective use of time.
  • Enjoy your work and encourage open communication.
  • Strive constantly for a harmonious work flow.
  • Be mindful of the value of research and endeavour.